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love your look, own your vibe.

Welcome to Aime Beauty where our 'aime' is to please. We offer a variety of brow and lash service. Our expert brow stylist will guide you through your shaping every step of the way to achieve the look you want.

About

My name is Aimee Iva

Thanks for stopping by Aime Beauty Services, my first solo endeavor, located in the financial district of downtown Toronto. At Aime Beauty we specialize in brow shapings having waxed & tweezed hudreds of brows over 20 years in the industry. Personally, I struggled through & survived the best and worst of the brow trends so no matter what style you're after we got you covered.

' I chose the name Aime for a few reasons, and no it's not just a misspelling of my name. I thought it was a fun play on words, a double entendre sort of.

Firstly it's a nickname of mine, pronounced as 'aim'.

Secondly, In French it holds the meaning of 'beloved' or 'love' which is why I've utilized hearts throughout my branding. I want everyone who experiences a service with me to love their brows and their look.

Lastly, I took the direct meaning of the word aim, 'a purpose, intention or desired outcome' & 'the direction of something towards a target'. With that in mind I played around with the idea of slogans and what type of service I do. This is why my branding took on a heartshaped target. I take much pride in my work, and I aim to please. I take aim and intend to never miss by delivering top quality results during every service.

I really hope my brand value is conveyed through my work and through my overall brand image.'

Services

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* Select Lash Services Are Currently Unvailable. Please see booking site for available services.

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Booking Policies & General Info

Booking Policy

Appointments
- Appointments can be booked online, via phone, or in person.
- A deposit of 20% may be required for certain services to secure your booking.
Arrival
- Please arrive at least 5 minutes before your scheduled appointment to allow for check-in.
- Late arrivals of more than 10 minutes may result in a cancellation or rescheduling to accommodate other clients.
Confirmations
- Appointment reminders will be sent via [email, text, or both] at least 24 hours before your appointment.
- Please confirm your appointment within the timeframe specified in the reminder.
Walk-Ins
- Walk-ins are welcome but subject to availability. We recommend booking in advance to guarantee your preferred time.

Cancellation Policy

Notice Requirement
- We require at least 2 hours notice for cancellations or rescheduling. This allows us to accommodate other clients. May be done through confirmation sms/email.
Late Cancellations
- Cancellations made less than 2 hours prior will not be subject to fees as long as you have notified me via text or phone call.
No-Shows
- Clients who repeatedly fail to show up for their appointment without prior notice may be denied future bookings or be required to leave a deposit during future bookings.
Emergency Considerations
- We understand emergencies happen. If you need to cancel due to unforeseen circumstances, please contact us as soon as possible to discuss options.

Policy Agreement

By booking an appointment, you agree to the terms outlined in this policy. Repeated late cancellations or no-shows may result in the requirement of full prepayment for future appointments.

Contraindications & Allergy Notification

At Aime Beauty Services, your safety and satisfaction are our top priorities. Before booking any service, please review the following contraindications and allergy policies to ensure you’re a suitable candidate for the treatments we provide.

Contraindications

Brow Waxing and Facial Waxing
- Active acne, sunburn, or skin irritation in the treatment area.
- Recent chemical peels, microdermabrasion, or laser treatments (within 7–14 days).
- Use of retinol, Accutane, or other skin-sensitizing medications (within 6 months for Accutane).
- Skin disorders such as eczema, psoriasis, or dermatitis in the treatment area.
Brow Lamination
- Pregnant or breastfeeding (consult with your doctor before booking).
- Recent eye infections or surgeries.
- Skin sensitivity or irritation around the brows.
Brow and Lash Tinting
- Known allergies to hair dyes or tints.
- Recent eye infections, styes, or conjunctivitis.
- Open cuts or irritation around the brow or lash area.
Lash Lifts
- Eye sensitivities or allergies to lash lift solutions.
- Recent eye surgeries (e.g., LASIK, cataract surgery) or infections.
- Trichotillomania or damaged/brittle lashes.

Allergy Notification Policy

If you have sensitive skin or a history of allergies to beauty products, please inform us at the time of booking.
A patch test is strongly recommended at least 24–48 hours before any brow or lash tinting, lamination, or lash lift service to minimize the risk of an allergic reaction.
Aime Beauty Services is not liable for reactions resulting from undisclosed allergies or sensitivities.

By booking with us, you confirm that you’ve reviewed these contraindications and understand the importance of disclosing relevant medical or allergy information. Please contact us if you have questions or require a patch test before your appointment.

Waxing Notification: Skin Grazing or Lifting

At Aime Beauty Services, we strive to provide safe and effective waxing services. However, skin grazing or lifting may occur in certain cases, especially if:

You have sensitive skin or underlying skin conditions such as eczema, rosacea, or psoriasis.
You are using retinol, alpha hydroxy acids (AHAs), beta hydroxy acids (BHAs), or acne medications.
You’ve recently undergone chemical peels, laser treatments, or microdermabrasion.
Your skin is sunburned, dehydrated, or compromised.

We take precautions to minimize risks by using high-quality products and proper techniques, however their is still a risk of potential skin graxing. If you are using any medications or products that may thin or sensitize your skin, please disclose this prior to your appointment. Please notify us if your skin has previously been lifted during a wax service.

By booking a waxing service, you acknowledge the potential risks of skin grazing or lifting and agree to follow all aftercare instructions provided by your technician. If you have any questions or concerns, feel free to contact us before your appointment.

What to Do for Skin Grazing After a Wax

If your skin experiences grazing or lifting after waxing, follow these steps to promote healing and reduce discomfort:

1. Clean the Area

Gently cleanse the area with a mild, fragrance-free cleanser and lukewarm water to prevent infection.
Pat dry with a clean, soft towel—avoid rubbing.

2. Apply Soothing Products

Use an aloe vera gel, a fragrance-free moisturizer, or a soothing ointment like Aquaphor to calm the skin and prevent dryness.
Avoid products containing alcohol, fragrance, or active ingredients like retinol or acids that may further irritate the area.

3. Avoid Heat and Friction

Keep the area cool—avoid hot showers, saunas, or intense exercise for 24–48 hours.
Wear loose, breathable clothing to minimize friction on the affected area.

4. Protect the Skin

If the area is exposed to sunlight, apply a sunscreen with SPF 30 or higher to prevent hyperpigmentation.

5. Avoid Picking or Scrubbing

Do not pick, peel, or exfoliate the area as this can delay healing and cause scarring.

6. Monitor for Infection

Signs of infection include redness, swelling, heat, pus, or persistent pain. If you notice these symptoms, consult a healthcare provider promptly.

7. Give the Skin Time to Heal

Allow the skin to fully heal before scheduling your next waxing appointment. Depending on the severity of the grazing, this may take 7–14 days.

If you’re unsure about how to care for the area, contact your waxing professional or a dermatologist for advice.

Caprice B.

"Seriously the best! When I moved to the city I had to find someone new to do my eyebrows, I found Aimee and couldn’t be happier. I can’t trust anyone else now! The brow shaping and wax lasts so long and I always leave so happy! So lucky to have found Aime beauty!"